Discovered in Berkeley Discovered in Berkeley
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Discovered in Berkeley Discovered in Berkeley
  • Explore
    • Downtown Berkeley
    • Elmwood
    • Fourth Street
    • Gilman District
    • Lorin District
    • North Shattuck
    • Solano Avenue
    • Telegraph
    • University Avenue
    • West Berkeley
  • Grow
  • Stories
  • Visit
Spotlighting the local businesses enriching our community and inventing a better future.
Discovered in Berkeley Discovered in Berkeley
  • Citywide
  • Elmwood
  • North Shattuck
  • Solano

Why people keep walking into Berkeley shoe stores instead of clicking online

5 min read
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  • West Berkeley

‘No shortcuts’ at new Thai restaurant Bangkok by the Bay

April 11, 2025
5 min read
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  • Telegraph

Telegraph Avenue bars aren’t just for undergrads or Cal fans

February 13, 2025
4 min read
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  • West Berkeley

Teance serves an exceptional cup of tea — and the story behind it

December 4, 2024
4 min read
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Explore the neighborhoods of  Berkeley
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  • West Berkeley

Made-in-Berkeley induction stove from Copper lets users ‘plug and play’

5 min read
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  • Elmwood
  • West Berkeley

Boichik uses robotics to craft beloved bagels

October 1, 2024
5 min read
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  • Telegraph

Is a New Type of Plastic a Solution to the Climate Crisis? FutureBio, First Tenant in Bakar Climate Labs Pilot Program, Says Yes.

September 30, 2024
3 min read
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Discovered in Berkeley
Discovered in Berkeley is a citywide marketing campaign organized by the City of Berkeley Office of Economic Development
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