Homepage - Discovered in Berkeley

Spotlighting the local businesses enriching our community and inventing a better future.

Where to buy unique jewelry — or make it yourself — in Berkeley

5 min read

From solar rooftops to straw bale walls and beyond: Berkeley firms turn sustainability into reality

April 30, 2026

7 min read

Ambi Robotics builds robots to do the heavy lifting

April 6, 2026

5 min read

Located on Gilman St at Sixth for over 60 years, Don's Tires is now managed by two women, one of them being Don’s daughter.

At Don’s Tire Service they keep the cars — and the laughs —rolling

February 4, 2026

4 min read

Explore the neighborhoods of Berkeley

Follow Discovered in Berkeley on Instagram

Smiles Handcrafted co-founders Jennifer Lopez (left) and Sophiana Pich opened their shop on MLK Jr. Way earlier this year.

Holiday Gift Fair offers art of Berkeley buildings and DIY crafting

4 min read

Berkeley startup, Magnetic Tides, has developed a new treatment for stroke patients

November 18, 2025

6 min read

West Berkeley

Meet these Berkeley craftspeople where they work

September 30, 2025

5 min read

Create what’s next