Homepage - Discovered in Berkeley

Spotlighting the local businesses enriching our community and inventing a better future.

Ambi Robotics builds robots to do the heavy lifting

5 min read

Located on Gilman St at Sixth for over 60 years, Don's Tires is now managed by two women, one of them being Don’s daughter.

At Don’s Tire Service they keep the cars — and the laughs —rolling

February 4, 2026

4 min read

Smiles Handcrafted co-founders Jennifer Lopez (left) and Sophiana Pich opened their shop on MLK Jr. Way earlier this year.

Holiday Gift Fair offers art of Berkeley buildings and DIY crafting

December 2, 2025

4 min read

Berkeley startup, Magnetic Tides, has developed a new treatment for stroke patients

November 18, 2025

6 min read

Explore the neighborhoods of Berkeley

Follow Discovered in Berkeley on Instagram

West Berkeley

Meet these Berkeley craftspeople where they work

5 min read

West Berkeley

Check out this sweet spot on San Pablo Avenue

July 17, 2025

6 min read

Why people keep walking into Berkeley shoe stores instead of clicking online

May 6, 2025

5 min read

Create what’s next